Shabana Kathawala Associate Director of Finance
Shabana joins Propeller with extensive experience in Financial Planning and Analysis. The majority of her finance roles in the last ten years have been within digital advertising companies and e-commerce startups. She enjoys working with startups because it allows her to go beyond number crunching and play a versatile role in the company’s growth strategy. She also enjoys having the opportunity to work with entrepreneurs who are bringing some of the most innovative products to market.
Prior to joining Propeller, Shabana worked at Nayali, an active lifestyle brand for women where she was the first Finance hire and was involved in various aspects of helping the brand grow. Her prior experience working at Razorfish, a digital marketing company, served as a huge advantage. In addition to owning the P&L with budgeting and forecasting, she played an active role in allocating digital marketing spend, understanding online user experience, and using data to strategically target the right customer.
Shabana graduated with a B.S. in Finance from Bentley University in Waltham, MA. Outside of work, Shabana enjoys traveling abroad, independent movies, and trying to perfect her tennis game. A firm believer in “paying it forward”, Shabana advises small nonprofits on how to best create effective digital fundraisers.