Keith Ginel VP of Finance
Keith joins Propeller Industries with more than 15 years of finance and accounting leadership experience.
Keith began his career in the energy industry and spent several years supporting some of the most efficient and low-cost coal, natural gas, and hydropower plants in the country. After progressive roles with Tampa Electric Company and the Tennessee Valley Authority, he eventually found his true passion was working with small businesses (specifically in the eCommerce space). This began with JeffersPet, a family-owned livestock/equine/pet supply business. As CFO, Keith helped the company shift from its roots as a catalog company to a rapidly growing eCommerce and retail business. Keith was able to leverage his expertise to design a sustainable business model, develop banking relationships, and help ownership execute a profitable business plan.
Most recently, Keith was the CFO for Inked Brands, a start-up that he helped scale and grow to become a premier destination for social media influencers seeking to bring product visions to life, enabling a deeper connection with their audience. At Inked, Keith led the finance, accounting, HR, purchasing, and operations teams. Critical areas of concern were inventory & cash management. Keith was able to implement purchasing and audit controls which limited exposure to variability in sales cycles. Keith was also able to help procure and onboard new investors, structure debt, and keep critical lines of communication clear with all relevant parties.
Keith holds a B.S. in Accounting from the University of South Florida. He grew up in Tampa, Florida but has lived in Tennessee, Alabama, and now Georgia. He is a die-hard Tampa Bay Buccaneers fan, a major foodie, and he loves to travel. On the weekends, he loves to just hang out, play games, and relax with his wife, two daughters, and goldendoodle.