Bill Brady is a CFO at Propeller, with a portfolio of companies across industries including: eCommerce, beverage, manufacturing, media and entertainment, and professional services.
Bill has deep experience building and scaling early-stage companies. He has held C-level roles at 4 startups and scaled operations across 3 continents. He has served on 3 corporate and 2 non-profit boards, and built operations in China, Ukraine, and the U.S.
A native to Southern California, Bill attended USC for his undergrad business degree and started his career in an intensive management rotation program at Boeing. He then integrated a $1.8B acquisition for Fox Television, before moving to Silicon Valley where he joined a 46-person startup, Paragon Software, that was acquired 3 months later for $500MM.
Bill has built teams and companies across industries. As President of the eCommerce company, IDR Holdings, Bill raised investment and took the company to profitability in Year 1, driving $4.5M in revenue in IDR’s first 18 months. Growth soared as revenue doubled in Year 2, propelling the company’s brand Arabella Bouquets to the second largest category seller on Amazon.
As CFO and CEO at Aequion, a water technology company in California, Bill took the company from pre-revenue to a revenue-generating company approaching cashflow positive during his first year of tenure, increasing the company’s valuation 180% in 12 months.
As CFO and CEO of a digital media company in New York, he joined as the startup was weeks from bankruptcy. He brought together the executive team, charted a course to pivot the company from print media to digital media, prepared a step-by-step plan, which he took to existing investors to fund incrementally as the company reached milestones. The turnaround was a success, and Clean Plates remains a dominant force in the heathy eating space of digital media.
As CEO at Progeny Solar, Bill led the international manufacturing company through pilot manufacturing in China and launched full-scale production of high quality solar panels in Ukraine, shipping product to customers throughout Europe until Ukraine’s revolution.
Earlier, Bill led financial operations during the startup of an 800-person robotic company in Massachusetts for Evergreen Solar, as the company increased revenue to $275M from $110M in 1 year. He then led business and strategic planning for their international expansion into Asia with the start-up of a 1,500-person joint venture in China.
Prior to Evergreen Solar, he managed the restructuring of Kinko’s worldwide treasury operation as part of a company-wide turnaround ($2.4B exit to FedEx) and held finance roles at Tellme Networks ($800M exit to Microsoft) and Paragon Software ($500M exit to Openwave).
Bill holds an MBA in Finance and Strategy from the Wharton School at the University of Pennsylvania, and received a B.S. in Business Administration from the University of Southern California.
