Mark Ramadan was in college when he co-founded Sir Kensington’s (Sir K’s), a condiment company with the mission of bringing integrity and charm to ordinary and overlooked food. Within a few years, Sir K’s was poised to close a $2.5M seed round of funding. Mark knew Sir K’s finance and accounting needed more sophistication. He wanted to organize his financials, improve cash flow, and gain better insights into his company. He turned to Propeller, which supported Mark and Sir K’s through its eventual acquisition by Unilever. By working together, they forged a trusted bond that held as he continued his entrepreneurial adventure.
Post-acquisition, Mark was brought in as CEO of Hu, a chocolate and snacking company on a mission to help everyone get back to human by combining unbeatable taste with ultrasimple ingredients. This was a more mature business prepared for big growth. In order to take Hu to the next level, he again needed a financial partner that could handle the rigors of establishing processes and best practices. Propeller was, and still is, that partner.
“Since we had the right systems and processes in place and an experienced partner like Propeller at Sir K’s, I could focus on other areas of the business that led to our growth and our ultimate sale. As I began my CEO role at Hu, Propeller was one of my first calls.”
Set Accounting Processes & Organized Financials
Built Budget and Inventory Models
Tracked AR Factoring
Organized Trade Spend Costs
Created an Investor-Ready Model during Due Diligence
Helped Sir K’s Identify, Hire, and Onboard Their First CFO, Monisha Khushalani
Supported Acquisition via Organizing Past Financials and Future Projections
Supported Hu’s Netsuite Migration & Report-Building to Accurately Account for Inventory Management
Setup Inventory Accounting Processes, Systems Transition & Training (Bill.com/Expensify)
Updated Financial Model and KPIs, and Developed Dynamic Reporting
Provided Transactional Accounting Services During Key Acquisition Period
Continues to be a Trusted Advisor for Mark and Monisha Providing Day-to-Day Accounting Support
“I remember having many meetings with Propeller, trying to think through the right way to build an investor-ready model. The experience that the team brought definitely put us on much firmer footing for talking through the numbers and feeling confident that the plan we put in front of a professional investor was acceptable.”
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Propeller Industries is not licensed by the state of California and the accounting services being offered do not require a state license.