Anthony Rosen CFO

Anthony Rosen is an experienced CFO with significant global experience (U.S., Europe, and Australia) and a unique background of finance, operations, and strategy. He has held management and advisory roles across a number of industries, including e-commerce & tech, retail and consumer, apparel, industrials and manufacturing.

Since joining Propeller, Anthony has acted as CFO for over a dozen e-commerce start-ups based in New York and San Francisco. He has worked closely with the founders and leadership teams to help drive and grow these businesses, advising in areas such as accounting and budgeting, management reporting and KPIs, performance marketing, procurement strategies and capital fundraising.

Prior to joining Propeller, Anthony was the CFO at Adore Me, a $100m e-commerce retailer disrupting the women’s intimate apparel space, which was ranked in Inc.‘s annual “5000 List” and Crain’s New York Business as one of the fastest growing companies in the U.S. Before that, he has 15 years of experience in consulting and private equity with firms such as Deloitte, Alvarez & Marsal, and Cerberus Capital.

Anthony received a BA in Economics from Cornell University (in his home town of Ithaca!) and a Master’s in Finance from London Business School. After living overseas for nearly 11 years (including 8 years in London and 3 years in Sydney), he is very happy to be back home in New York!