INDUSTRY EXPERTISE

We’ve been working with emerging companies since 2008, and over that time we’ve developed deep pattern recognition across a range of industries. We’ve built specialized practice areas to serve clients in each of these sectors, hiring specialists, identifying critical KPIs to manage, and building systems to anticipate issues before they turn into problems. This is where we do our best work.

Active Clients

Ad / Ed-Tech & Media

Professional Services

Saas / Software

Ecom / Hardware

Food & Beverage (CPG)

ANNUAL SPEND

Funding

Clients

FOOD & BEVERAGE (CPG)

Propeller’s food & beverage team has earned the trust of some of the hottest emerging brands in the US. Over the course of nearly a decade we’ve taken companies like Krave Jerky and Sir Kensington’s from their first institutional capital raises all the way thorough exit and beyond. In the process, we’ve built relationships with the top investors in the industry — many of whom rely on Propeller to handle the finances for multiple portfolio companies. Whether it’s navigating the tactical challenges of distributor bill-backs and inventory controls or the strategic considerations of pricing and financial modeling, you won’t find a more experienced team.

Clients

Funding

ANNUAL SPEND

E-Commerce/Hardware

E-commerce firms face some of the most daunting challenges of software businesses (engineering, customer acquisition, conversion optimization) along with the complexity of physical product companies (supply chain, inventory, logistics). We plucked our e-commerce leaders from some of the fastest growing e-com startups in history and we’ve put their experience to use with companies like Casper, Away, Hubble, Bombfell and Betabrand. We’ve helped dozens of e-commerce clients manage the challenges of exponential growth, subscription pricing, brick and mortar expansion and 3PL management and we have some of the deepest institutional knowledge you’ll find anywhere.

SAAS/Software

Getting the revenue right is critical for every business, but managing a subscription model needs the highest level of attention.  The first challenge is understanding the different sources of income, then building out forecasts to predict the twists and turns on subscription fees, discounts and prepayments over various collection frequencies and contract durations. But as good as our models are, we know they’re just tools for helping clients like Bit.ly and MealPal create a consistent and predictable revenue trajectory that drives their business forward.

Clients

Funding

ANNUAL SPEND

Clients

Funding

ANNUAL SPEND

Professional Services

People businesses have been massively transformed by technology over the last decade – we know because it’s happened to us. It takes a lot of work to harness the power of technology to leverage talent across geography and cultural boundaries, while maintaining a small-company culture that values collaboration and knowledge sharing. We understand the relationship between utilization and price, and know when to look at project contribution rather than customer profitability. Firms in the service industries typically to have more levers to pull than a product business, which makes it that much more important to work with a team that’s done it all before.

AD/ED-TECH/MEDIA

Even though tech/media firms keep finding the new frontiers of a digital world, the back-end accounting still requires a lot of heavy lifting. We’ve helped clients like Giphy and theSkimm build out the infrastructure to handle all those inter-connected transactions, like criss-crossing payables and receivables that come with the rev-share business model. We’ve also built complex forecasts based on ad units, impressions, or anything else worth measuring.

Clients

Funding

ANNUAL SPEND